《电子商务英语》20春期末考核（参考答案）南开大学 答案

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《电子商务英语》20秋期末考核-00001
试卷总分:100  得分:10
一、单选题 (共 20 道试题,共 40 分)
1.the main advantage of the electronic exchange of information between individual companies that are linked along the supply chian is ()
A.speed
B.accuracy
C.security
D.improved speed and accuracy
正确答案:

2.（） is part of the shift of technology into mainstream business and everyday life.
A.Mobile commerce
B.Computer development
C.Software business
D.Hardware business
正确答案:

3.?The （） plays its role in connecting Internet and proprietary network of banks.
A.payment gateway
B.software
C.intranet
D.firewall
正确答案:

4.The new logistics strategy re uires the support of the relevant ( ),for computer provides brand new manners to process the traditional task.
A.firewall
B.logistic software
C.ERP
D.supply-chain
正确答案:

5.Firewalls appear primarily in two flavors: application level gateways and ()
A.intranet
B.extranet
C.software
D.proxy servers
正确答案:

.A search engine reads its () of sites and site information around the world for particular items searched on by users.
A.webpage
B.database
C.attachment
D.password
正确答案:

1.() describes the way in which government purchases goods and services through electronic media such as Internet.
A.autioner
B.government to business
C.broadcaster
D.banner ads
正确答案:

8.The operation of the Web relies primarily on hypertext as its means of() .
A.access of internet
B.information retrieval
C.image delivery
D.home page
正确答案:

9.Each user of E-mail has a()to which messages are sent.
A.email identity
B.mailbox
C.attachment
D.password
正确答案:

10.Manufacturer model is also called ()
A.a direct model
B.e-tailer
C.catalog merchant
D.Bit vendor
正确答案:

11.The movement of goods and services on a timely basis is critical for successful delivery,accurate produciton scheduling and ()
A.effective inventory management
B.effective internet browse
C. uality of products
D.personnel management
正确答案:

12.The Web is a large system of （） that offers many kinds of information to anyone on the Internet or to a lesser extent on an inter-/intra-network.
A.Http
B.telnet
C.servers
D.modems
正确答案:

13.If you need to access information and know where it is on the web, you only need enter the entire www address into your browser's ().
A.address
B.computer
C.http
D.Unifrom Resource Loactor field
正确答案:

14.On the Internet, a?()?is a site that consists of links to other websites.
A.password
B.system
C.portal
D.strategy
正确答案:

15.()is a point of entry to the web, usually a search engine that includes diversified content or services.
A.portal
B.classifieds
C.paid placement
D.contextual advertising
正确答案:

1 .()involves holesalers and retailers of goods and services.
A.utility model
B.auction model
C.subscription model
D.Merchant Model
正确答案:

11.() facilitates transactions between buyer and sellers by providing comprehensive information and ancillary services, but does not get involved in the actual exchange of goods or services between the parties.
A.utility model
B.incentive marketing model
C.subscription model
D.Metamediary Model
正确答案:

18.The supply chain is the flow of () and services from one business to another.
A.money
B.intermediate goods
C.EC
D.TPN
正确答案:

19.()is a network of networks that is contained within a company or enterprise.
A.extranet
B.intranet
C.portal
D.HTTP
正确答案:

20.() refers to the universal code now attached to most goods, final and intermediate that identifies the particular product and its manufacturer.
A.EDI
B.supply chainBar coding
C.patent
正确答案:

二、多选题 (共 5 道试题,共 10 分)
21.Internet is a network of interconnected networks. This network has ()
A.people
B.computers
C.a information
D.software
正确答案:BC

22.all EC sites rest on the same().
A.network structure
B.communication protocols
C.Web standards
D.security systems
正确答案:BCD

23.Getting to a U.S. site from outside this country is  uite ()
A.transparent
B.instantaneous
C.complicated
D.accurate
正确答案:B

24.Industries affect by M-commerce()
A.financial services
B.telecommunicaitons
C.retail
D.information services
正确答案:BCD

25.Members of Internet-based supply chains will need to evaluate their （） and employ （） and other electronic security tools to protect confidential data.
A.security needs
B.encryption technologies
C.patent
D.firework
正确答案:B

三、答案来源：雅宝题库交流网（www.ybaotk.com） (共 10 道试题,共 20 分)
2 .Metamediary model can facilitate transactions between buyer and sellers, and it get involved in the actual exchange of goods or services between the parties.
答案:错误

21.The Web site can be promoted expensively throughout the world with links on other Web pages and in E-mail newsletters.
答案:错误

28.Mobile commerce is any transaction, involving the transfer of partnership or rights to use goods and services
答案:错误

29.B2B electonic commerce implies that the buyers are individual consumers.
答案:错误

30.incentive market provides suggestion for customers for making purchases from associated retailers.
答案:错误

31.E-Commerce is doing business through electronic media.
答案:正确

32.GPRS can not charge the user per data bit of information sent and received.
答案:错误

33.detailed and accurate sales data can help to increase stock level and operating cost.
答案:错误

34.EC means using simple, fast and low-cost electronic communications to transact, without face-to-face meeting between the two parties of the transaction.
答案:正确

35.ERP's best values are improving the way of taking an order and processing the order into an invoice
答案:正确

四、更多答案下载：雅宝题库交流网（www.ybaotk.com） (共 2 道试题,共 10 分)
3 .What are the major benefits of B2B?
答案:In general, the major benefits of B2B are that it:<br>eliminates paper and reduces administrative costs; expedites cycle time; lower search costs and time for buyers; increases productivity of employees dealing with buying and/or selling; reduces errors and improves  uality of services; reduces inventory levels and costs; increases production flexibility, permitting just-in-time delivery; facilitates mass customization; increases opportunities for collaboration.<br><br>

31.What are the industries affected by M-Commerce?
答案:The industries affected by m-commerce include: financial service, which include mobile banking as well as brokerage services; telecommunications, in which service changes, bill payment and account reviews can all be conducted from the same handheld device. Service/retail, as consumers are given the ability to place and pay for orders on the fly. Information service, which include the delivery of financial news, sports figures and traffic updates to a single mobile device.<br><br>

五、其他题 (共 10 道试题,共 20 分)
短语翻译：在线销售
答案:

短语翻译：安全策略
答案:

40.短语翻译（英译汉）：
multiple-language versions
答案:多语言版本<br><br>

短语翻译：镜像站点
答案:

42.短语翻译：安全系统
答案:security systems

43.短语翻译（英译汉）：
direct marketing:
答案:直接营销<br><br>

44.短语翻译（英译汉）：
the popularity of credit cards
答案:信用卡的流行<br><br>

短语翻译： electronic communities
答案:

4 .短语翻译（英译汉）：
online tracking
答案:在线追踪<br><br>

短语翻译：stock trading
答案:

scout

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