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东 北 大 学 继 续 教 育 学 院
公管专业外语X 试 卷（作业考核 线上2） A 卷
学习中心： 院校学号： 姓名
（共 7 页）
总分 题号 一 二 三 四 五 六 七 八 九 十
得分
Part 1 Tell whether the following statements are true (T) or false (F) （10分）
(1) A company can raise money by issuing stocks.
(2) People can always make money by investing in the stock market.
(3) Buying bonds is a better way to make big money.
(4) Dividends are paid to stockholders no matter whether the company gains or loses.
(5) Securities only refer to bonds.
Part 2 Tell whether the following statements are true (T) or false (F) （10分）
(1) When people make international trips, they may experience cultural differences.
(2) Businesspeople never suffer from jet lag.
(3) Japanese who live in Britain don’t like there because they find it a strange country.
(4) It is usual to kiss one’s cheeks the first time you meet an American colleague.
(5) In Asian countries, it is rude to look people in the eyes.
Part 3 Tell whether the following statements are true (T) or false (F) （10分）
(1) Wholesalers buy goods directly from retailers
(2) A retail outlet is the place where customers can purchase goods.
(3) Specialist retailer is a very large shop with many departments or sections.
(4) E-commerce refers to electronic shopping from companies’ websites.
(5) Barcodes cannot provide information about the price.
Part 4 Tell whether the following statements are true (T) or false (F) （10分）
(1) CEO stands for Chief Executive Office.
(2) Philips is the world’s biggest electronic company.
(3) Philips’ headquarters have moved to New York, US.
(4) “Let’s make things better” is Sony’s creed.
(5) Public relation can be shortened as PR.
Part 5 Read the following passage and answer questions （15分）
Name, shame and claim from late payers
The late payment of commercial debts bill will soon become law. When it does, small businesses which employ fewer than 50 people will have the right to charge a hefty rate of interest to the 1% of larger businesses that pay late.
Unless an existing contract states otherwise, invoices will have to be settled in 30 days, or the creditor will be able to charge interest at 8% over the Bank of England base rate. For habitually late payers, the penalties should act as a deterrent.
According to a survey by Grant Thornton, the speed of payment varies greatly from nation to nation. The Finns settle their invoices in 24 days, the Fanes in 35 days, the Swedes in 37, and the Germans in 38. In the UK creditors must wait almost a fortnight longer—the average payment period is 50 days. Still worse, a NatWest survey of small businesses found that one in 10 of them had 30% of their invoices unpaid after three months.
The Bill sounds like a good idea, but the small business community have their doubts. “We are skeptical,” says a spokesman from the federation of Small Businesses. “Most people won’t impose interest, and on the continent, legislation hasn’t made much difference.” In fact, some European late payment legislation has failed. For example, in Italy the average payment wait is 84 days. The Federation aims to use the Bill to raise awareness about the effects of late payment. It will publish its first league table of worst payers, compiled by Dun & Bradstreet, in the autumn and believes this naming and shaming exercise will have more impact than the legislation.
Questions:
What is the response from the small business community? （5分）
What example does the spokesman use to support his opinion? （5分）
What’s the purpose of the new law? （5分）
Part 6 Read the following passage and answer questions （15分）
It’s true that we’ve been deeply affected by our competitor’s latest sales strategy. A new plan of action must be developed as soon as possible. Losses have been particularly high in every foreign country. We have lost main markets in Russia and Venezuela. Even in the home market we cannot compete. However, we are not going to give up. We are developing a new marketing plan which will help us regain some of our market share. The war will continue for some time yet, but we are confident that we can still win.
Questions:
What have affected the company? （5分）
What should be done immediately? （5分）
How are they planning to regain their market share? （5分）
Part 7 Read the following passage and answer questions （15分）
Car giant sends in the spy girls
Ford has set up a female “spy” team to visit dealers and make sure they treat women car buyers seriously and with respect.
The company says women now buy four out of every 10 new cars sold in Britain.
This is the highest proportion in Europe where the women buyers’ share averages three in ten.
And Ford says the proportion of women buyers will continue to increase in the next decade. The company’s International Women’s Marketing Panel will ensure that its products and service meet the needs of female customers and that they get a fair deal.
It claims to be the only European car maker to have such a panel.
The team is made up of British women Ford workers and others from nine European countries. It has 16 permanent members supported by a sub-committee of 40. “Its views are keenly sought in research and vehicle appraisal programs.” said a Ford spokesman.
“The panel’s members also participate in advertising clinics and go on “mystery shops” during which they visit dealerships posing as prospective buyers.’
Questions:
What is the highest proportion of women car buyer in Europe? （5分）
How is the team made up of? （5分）
Why are they called spy girls? （5分）
Part 8 Read the following passage and answer questions （15分）
Well, my name’s Eleanor Stevens, I’m the manager here at the HSBC Bank in Chancery Lane in London. I’ve been in the bank for fifteen years and I’ve only been in this branch about three months.
At this branch we have approximately 6,000 customers, and our basic opening hours are Monday to Friday, 9:30 a.m. to 4:30 p.m. This branch actually isn’t open on Saturdays but many of our branches are, where there’s a need for it in the local
community. But on Saturdays mostly the branches are open between 9:30 a.m. and 3:30 p.m., and if cash transactions are undertaken on that day, they’re not processed until the following business day, obviously, usually the Monday. The main services we offer to customers here are the usual: loans, mortgages, savings, investment products. And we also do quite a lot of foreign business for our customers where we send money abroad or we receive it from abroad. We have thirty members of staff, which is quite large for branches these days because a lot of our back-office processing is done in central sites away from the branch, which obviously costs money in terms of rent. The role of our bank in the community is that we get involved, and in this particular community it’s the legal community, very many barristers and solicitors, and most of them are our clients here. So, it's a very nice place to be, and it’s a very nice set of customers, and we enjoy it.
Questions:
How long has Eleanor Stevens worked in HSBC bank? （5分）
What are business hours for the branch? （5分）
What are main services the bank offers? （5分） |
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