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广东开放大学 2023年春季招生简章
2023年秋季广东开放大学商务英语写作形成性考核平时作业参考答案
一、写作任务
假设你是一家跨国公司的人力资源经理，最近你的公司计划在中国开设新的分公司。请你根据以下要点，给总部写一封电子邮件，介绍你对中国市场的调研结果，并提出你的建议。
要点：
1. 中国市场的潜力和机遇
2. 中国市场的挑战和风险
3. 在中国市场的发展策略和建议
二、参考答案
Dear Headquarters,
I am writing to provide you with an update on my research into the Chinese market and to offer some recommendations for our company's expansion plans.
Firstly, I would like to highlight the potential and opportunities that the Chinese market offers. With a population of over 1.4 billion people, China represents a huge consumer base. The growing middle class in China has a strong purchasing power and an increasing demand for high-quality products and services. Additionally, the Chinese government has implemented various policies to encourage foreign investment and promote economic growth, which creates a favorable business environment for our company.
However, it is important to acknowledge the challenges and risks that come with entering the Chinese market. The competition in China is fierce, with both domestic and international companies vying for market share. Understanding the local culture, consumer preferences, and business practices is crucial for success. Moreover, the regulatory environment in China can be complex and ever-changing, requiring careful navigation to ensure compliance with local laws and regulations.
Based on my research, I would like to propose the following development strategies and recommendations for our company's expansion into the Chinese market. Firstly, we should conduct a thorough market analysis to identify the specific needs and preferences of Chinese consumers. This will enable us to tailor our products and services to meet their demands effectively. Secondly, we should establish strong partnerships with local companies or distributors who have a deep understanding of the Chinese market. This will help us navigate the local business landscape and build a strong network of contacts. Thirdly, we should invest in building brand awareness and reputation in China. This can be achieved through targeted marketing campaigns, social media presence, and participation in local industry events. Finally, we should prioritize continuous learning and adaptation to the local market conditions. This means staying updated on the latest trends, consumer behaviors, and regulatory changes in China.
In conclusion, the Chinese market presents significant potential and opportunities for our company's expansion. However, it is essential to approach this market with a clear understanding of the challenges and risks involved. By implementing the strategies and recommendations outlined above, I believe we can successfully establish a strong presence in the Chinese market and achieve long-term growth.
Thank you for your attention, and I look forward to discussing this further.
Yours sincerely,
[Your Name]
Human Resources Manager |
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发表于 2023-10-31 04:30:26
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