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 单元自测1答案.doc
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"题目：—As you know, I’m not quite familiar with how to shop online.
—It’s a piece of cake! I’ll show you how to do it.
: First of all, you should find a good e-commerce site.
; Next, add the items in your shopping cart and place the order.
; Then compare the prices and features of the goods you like."
"题目：Consumers can’t digest too much information on a web page, resulting low rates of return.
: with
; in
; at"
"题目：—Great! Maybe from now on, I should try to buy goods online.
—
: I think you need to be a little bit slower.
; That’s all right. Whatever!
; Why not? Go ahead. Just give it a try. "
"题目：I know personal selling is also a very effective tool for building ______buyers’ confidence.
: to
; up
; with"
"题目：—I think we can use two or more kinds of media together in an advertising campaign.
—
: It’s true. Two is always better than one.
; That’s quite right. We can attract more people.
; It’s great idea. We need to put in more money then."
"题目：In China, Taobao is one of e-commerce sites.
: most popular
; the most popular
; more popular"
"题目：In my opinion, the first thing is what tools we should use. (考点：不定式结构的用法)
: to be discussed
; discussed
; discussing"
"题目：It can be aimed individuals with select surfing behavior.
: to
; in
; at"
"题目：—Morning, Daniel. Today I’d like to discuss the promotional events of our products with you.
—
: Hi, I agree with what you have just said.
; Good morning, Kevin. Nice to meet you, too.
; Ok. I think we should draw up a thorough plan, first."
"题目：—Uh, I think online shopping is very time-consuming.
—
: Why do you want to wait and shop in a long line?
; I somewhat agree with you, but not completely.
; Thank you for your time to be with me for the weekend. "
"二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译。
1. Actually, I have been thinking about online shopping for a long time.{A; B; C}
A. 事实上，很久以前我就已经考虑过网上购物了。
B. 事实上，我一直考虑网上购物已有很长时间了。
C. 事实上，我正在考虑长时间网上购物。
2. Increasingly, online marketing is no longer just an option. It is a necessity.{A; B; C}
A. 网络营销愈来愈不再只是一个选择。它是一种必然。
B. 网络营销不久是一个选择。它是必然的选择。
C. 网络营销不仅是日益的选择。它是必然的需要。
3. Online shops give us the opportunity to shop 24/7. {A; B; C}
A. 网上购物为我们提供了去24-7商店购物的机会。
B. 网上商店为我们提供了7天24小时的购物机会。
C. 网上商店为我们提供了一周7天、一天24小时地全天候购物机会。
4. The rush to buy from online shops has demonstrated a growing consumer acceptance of online marketing. {A; B; C}
A. 消费者涌向网店购物的行为已经表现出了网络营销的不断增长。
B. 消费者的网购热潮说明越来越多的消费者接受网络营销。
C. 消费者抢购网店显示出他们非常接受日益增长的网络营销。
5.Online marketing saves time and can be delivered anytime, anywhere. {A; B; C}
A. 线上销售抢回了时间，可以在任何时间快递到任何地点。
B. 在线营销节省时间，可以随时随地发送快递。
C. 在线营销节约时间，可以随时随地传输信息。"
"二、阅读理解：阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最佳选项。
DEVELOPMENT OF ONLINE MARKETING
With the introduction of the Internet, there came many changes to the way a company might carry out a marketing strategy. About ten years ago, we shopped only at local stores in the market place using cash. Now a new world has been opened up to people around the globe through the World Wide Web. We are able to browse the fanciest shops in the world from home, “virtually” that is. The technology of secure transactions on the Web has greatly improved and the rush to buy from online shops has demonstrated a growing consumer acceptance of online marketing. Increasingly, online marketing is no longer just an option. It is a necessity.
Online marketing is an electronically-based industry. In short, it refers to the conducting of business through the Internet. It is a way of buying and selling goods and services, and negotiating trade through digital communications.
Online marketing allows businesses to reach a wider market while cutting costs, saving time and eliminating tons of paperwork. Most online retailers ask the customers to pay with a credit card. Regular buyers are issued electronic or digital signatures which are protected by passwords, enabling them to transact business securely via Internet.
Online marketing is still in its early stages, as problems such as how to deal with credit card fraud on the Internet still have to be dealt with. But its future looks rosy. With the development of computer technology, e-commerce will inevitably become a “must” in our everyday lives. There is no doubt e-commerce has come of age.
1. __________ changed the way a company might carry out a marketing strategy over the past 10 years.{A; B; C}
A. The Internet
B. Local stores
C. The consumers
2. What does “virtually” mean in Paragraph One?{A; B; C}
A. In reality.
B. By means of a computer.
C. Safely.
3. Which of the following advantages of online marketing is not mentioned?{A; B; C}
A. Reach a wider market while cutting costs
B. Save time and eliminate paperwork
C. Increasing trust between traders and buyers.
4. What problems are still outstanding in online shopping?{A; B; C}
A. Cutting costs.
B. Credit card fraud on the Internet.
C. Eliminating paperwork.
5. Which is the author’s attitude towards online shopping?{A; B; C}
A. Our shopping was only done at local stores on the high street, using cash.
B. Online marketing refers to the conducting of business through the Internet.
C. Undoubtedly the era of e-commerce has arrived."
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